kor kitchen is the official blog of kor group

5 for Design?

Steven Heller proposes a program for building a better designer.

Zeldman: King of the Web

This is a nice introduction to the world of web standards and Jeffery Zeldman. It’s pretty odd that Mr. Z doesn’t get a single hyper link out of the deal.
-via Business week

Paul Rand Flickr Set

An excellent Flickr set of the Paul Rand fan club. Pay respect people.

Bad branding, bad for business: A case study

Many kor group projects begin with an in-depth look at a client’s brand - analyzing what it says about them, and how it positions it them in the marketplace. Just how important is brand identity? The US cell phone market offers an interesting case study.
The Wall Street Journal recently reported that Sprint-Nextel lost a whopping 885,000 [...]

Lexus pop-up book

I’ve had a total fascination with pop up books since I was a kid. I saw this commercial and thought it was great! They actually have all moving parts, none of this is CGI. I also found a clip on the behind the scenes.