One of the many many things that is cool about being a writer who works with designers is seeing the interaction that often happens between text and design. I’ve always been interested in the visual quality of words, how linguistic and visual languages inform and sculpt each other, and how the brain responds to both.
Additionally, [...]

Imagine this scenario. You’re at a friend’s house, or maybe a bar, and it’s time for a party game. No one feels like charades, and Pictionary is so - you know - 1996. Someone suggests PowerPoint karaoke, and they nominate you to go first.
Here’s what happens. You walk up to the front of the room, [...]

I am not alone in my general distaste for typos on signs and packaging! In fact, Boston’s own Jeff Deck made a blog of typos from around the country. Detailed on his blog, it includes fine examples of quotation mark over-usage, misspelled produce items, and incorrect placement of a possessive apostrophe. Seeing as a glaring [...]

Did you ever wonder why some ads are more effective than others? This article explains that it mostly has to do with rewards and predictors in your brain. I figure this concept can be translated in other forms of marketing as well. I think this calls for an experiment!

The subways in metro areas around the country are being bombarded with a massive campaign for Rambo. The look is memorable, but so is this response.
Some little graphic/literary shenanigans never hurt anyone.